Did You Know This About Radio

Safe Money Radio Newsletter January 2017

Safe Money Radio News

Did You Know This About Radio?

Radio continues to enjoy a wide, loyal audience today. Its history is fascinating. Here are some interesting facts you may or may not have known.

Did you know this about radio?

What year was the first radio broadcast?

1896! Italian Guglielmo Marconi, often called “The Father of Radio,” sent the first broadcast which did not transmit voice, but instead basic signals.

He founded the Wireless Telegraph & Signal Company in 1897 which lasted, undergoing several name changes, until 2006. The company was a pioneer of wireless long distance communication and mass media broadcasting, eventually becoming one of the UK’s most successful manufacturing companies.

How long is the average radio commercial?

Only 15 seconds! But data shows 15 second commercials are highly effective.

Who started many of the first radio stations?

Newspapers! Print media was terrified by the perceived disruption the new technology of radio would have on their medium, so they jumped in and started radio stations.

How did early radio stations try to make money?

Interestingly enough, it wasn’t radio commercials at first. Entrepreneurs set up stations primarily with the goal of selling expensive console radio sets that the whole family could listen to, or which restaurants and shops would buy to attract customers.

But, of course, Madison Avenue saw big ad dollars and quickly helped radio operators monetize their stations with ads.

Did you know this about radio?

When did FM radio launch in the United States?

1943, but it wasn’t until the 1960s that FM radio became popular. The first FM stations primarily played instrumental music that targeted shopping centers.

Top 40 music arrived in the 1970s and quickly dominated FM radio.

Who Pioneered AM Talk Radio?

Rush Limbaugh. There were other talk radio shows, but Limbaugh’s was really the first voice that achieved mainstream success and led to the explosion of talk radio. Today AM radio is populated with mostly political and sports talk shows although many talk shows are migrating to FM.

Is Radio Here to Stay?

You betcha. In addition to normal radio, we now have Internet radio, satellite radio and local radio stations are making a big comeback. People want to tune into what’s going on in their communities.

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