Bloggers Take Control of Their Online Reputation

Safe Money Radio Newsletter March 2017

Safe Money Radio News Guest Bloggers Know The Importance of Their Online Reputation

Marketing Success Is Based On Reputation

The internet has both a good and a dangerous side… No one really regulates the internet, what you see is what you get. It can be used to build a business and it can be used to destroy one. . .

How do we make sure our reputation is controlled, the goodness is expanded and anything negative is minimized?

Here is a tip: make sure everything about you on the first page of Google is positive. Anything past the first page is mostly irrelevant, page 1 is what counts.

The web is like an ever-growing public library with billions of books but no central filing system. Google gets to decide, which means they control your reputation online. Bing is the ugly step child. It is Google that counts.


Google essentially gathers the pages during the crawl process (robots) and then creates an index, so we know exactly how to look things up. Much like the index in the back of a book, the Google index includes information about words and their locations. When you search, at the most basic level, our algorithms look up your search terms in the index to find the appropriate pages.

When I Google Myself (Bill Broich)

I see 12 links and 3 paid ads. All of the article entries on page one are part of my Retire Village web site or articles by me that were published on, so my reputation is under my control. If there were negative information about me on the Internet (not relevant to me) I it is nowhere on page one of Google – aka internet oblivion. I would accomplish this by adding meaningful information via an established URL. BTW, Google respects the age and longevity of a URL, they are allowed a higher elevation in searches. is exactly this type of URL.

Use our system to build credentials on the internet so when a prospect, a referral or a lead wants to find out more about you before starting a relationship, the odds are in your favor.

Blog with us, your article will be on the front page of our URL, you will be listed as an author and when the “bots” come, you will have an enhanced search. An enhanced search means more control over what is on page 1, you have a better chance of controlling your reputation and directing what people see.

Last week, a good friend of mine visited for a few days

to talk about our industry and how to increase sales.

It was a terrific time of sharing and exploring ideas,

increasing horizons and planning for increasing sales.

During his visit, we met a couple visiting from Dallas here for a short vacation. He was a head hunter specializing in smaller family owned businesses that were trying to evolve management. He joined our discussion over wine, we learned more about him and him about our business.

I asked Kurt a direct question: “When it comes to marketing, what is your key focus?”

His answer? Meaningful information on page 1 of a Google search. He and his partner spend a fortune each year just adding content that has a positive spin about themselves. It is their key marketing effort since 100% of his leads come from referrals. The first thing new prospects do is check them out with a google search.

Priority: Money should be budgeted for website content to remain relevant on Google searches.

Is Blogging an Option for You?

Great Reputation Builders for Annuity Marketers

  • – incredibly relevant to our industry, well established, and highly reputable.
  • Retire Village Website – Depth and Diversity of Retirement Related Information is integrated with an email newsletter service that maintains your relationships through relevant retirement related information and reference tools.
  • – general professional profile and networking.
  • Better Business Bureau Profile – general business reputation.

Contact Bill Broich at to find out more.

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